Your Gateway to Success: Digital Marketing Tools Every Starting Business Needs

Written by: Steffan
January 9, 2022

Getting your brand seen in the vast ocean of the internet might seem complicated when you’re just starting out. However, digital marketing is an essential asset if you want to establish an authoritative online presence. Keep reading to find out how to take your company to the next level!

Google Business Profile (GBP)

Google Business Profile, previously Google My Business (GMB), offers a collection of online tools that help you get found online. Google is the undisputed leader of the search engine landscape, and optimizing your GBP account is a great way to raise your brand’s visibility on the internet. 

Manage Your Data

GBP allows you to control the information that people find when searching for your franchise or multi-location company. Customers and prospects will know more about your working hours, locations, and website if you have precise information on your GBP account.

Increase Your Online Presence

Your brand’s online presence is crucial to its success. With GBP, you’ll learn how people look for your company and optimize your Smart campaigns as a result. 

Having an Optimized Website

88% of consumers research products online before making a purchase. Having a website can put you miles ahead of the competition—if your business doesn’t have a website, your customers will likely research and shop with your competitors! 

Showcase Your Brand

Having a website shows your customers that you take your business seriously. It allows you to communicate your values, services, history, and experience to prospective buyers. Your brand’s story is what distinguishes it, and a website is an excellent way to share it with your customers.

Customers Can Shop with You at Any Time, from Any Location

If you don’t have an online presence, your revenue opportunities end the moment you close your doors for the day. However, when you have a website that includes eCommerce functionality, the possibilities for sales are limitless!

Enhance Your Brand with the Power of Social Media

Social media has evolved into an essential component of running a successful business in today’s world. It is one of the most effective methods for connecting with customers, gaining valuable insights, and increasing brand awareness. There are over 4.55 billion social media users worldwide, so it’s an area of marketing you can’t afford to miss out on. 

Social Media Is Easily Accessible to Everyone

Social media is much more accessible to your customers than physical stores. Nearly 55% of the global market share is accounted for by mobile devices, compared to 43% for desktop computers. Desktop computers are more often used for work, while mobile devices are more likely to be used for leisure activities, such as browsing social media and shopping online.

A Cost-Effective Solution

Marketing on social media is decidedly less expensive than traditional marketing techniques. If your social media campaign is effective, you may even be able to go completely digital with your future marketing strategies. 


Need help growing your business and dominating the online market? Look no further than AppendX Digital! Our tailored marketing solutions are designed to help your business get on the fast track to success so contact us today! 

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